Quick stories
Spending Tracking
Mercado Libre
Problem
Our users struggle to manage their finances. They feel a lack of control when it comes to organizing their money and understanding how they spend it.
Solution
By providing a visualization of how they have spent their money with debit card,
people will be able to use us more, increasing both payment transactions and interactions on our dashboard.
Change PIN
Mercado Libre
Problem
In Mexico, upon receiving their debit card, users are assigned a PIN by Mercado Pago. While they can change this PIN, the new one must be validated offline by confirming it at an ATM. Currently, many users change their PIN in the app but fail to validate it at an ATM—leading to failed transactions when they attempt to make purchases.
Solution
To prevent this issue, we ensure users are aware from the moment of card linking that they already have a pre-assigned PIN, which they can view and memorize. Additionally, we enhanced the PIN change flow to guide users more effectively and introduced status indicators showing when the card is ready for payments.
Check full case
Shortcuts
Mercado Libre
Problem
Our contact rate is too high due to users struggling to find basic card settings, such as Blocking, Viewing PIN, Canceling, and Requesting a Replacement.
Solution
We introduced shortcuts to these settings directly on the card screen, making them easier to access and reducing unnecessary support requests.
Notifications Bell
Hotmart
Problem
The teams solve their communication/support needs on the Platform (and beyond)
without standardization, which can lead to user confusion, delay, lack of response, low engagement and even churn.
Solution
The notification bell revolutionizes in-app communication by delivering messages directly to users while they navigate the app—whether on desktop or mobile. These messages are triggered in real time based on specific user actions, ensuring a personalized and relevant experience.
User onboarding
Hotmart
Problem
We do not identify and qualify all possible profiles that the digital market contemplates today. We have a high drop-off in our funnel. More than half of the people who have their product ready do not persist. It's difficult to develop in the digital market as a whole.
Solution
Implement a new onboarding process that generates information to create experience contexts/setup for the different user profiles on Hotmart.
Creators Goals
Hotmart
Problem
Hotmart offers a vast ecosystem of over 50 tools, but many users struggle to navigate them, unsure where to begin. A critical gap exists between “the knowledge I want to sell” and “the tools I need to bring my business to life—creating, promoting, and selling.” This confusion leads to friction, hesitation, and missed opportunities.
Solution
To bridge this gap, Hotmart developed Creator Goals, a simplified and structured approach that guides users on the essential actions to take after their first sale. By streamlining product steps—previously scattered across different areas of the platform—Creator Goals reduces friction, enhances clarity, and empowers users to confidently leverage the tools available for their business growth.
Signup
Improvement
Hotmart
Problem
Around 60% of users abandon the signup screen, impacting conversion rates. Refining this experience can improve successful registrations.
Solution
By streamlining the signup screen and removing unnecessary components, we simplified the process and successfully increased the signup conversion rate by 3.13%.
How about
we say hello
guilhermesantribe@gmail.com
Quick stories
Spending Tracking
Mercado Libre
Problem
Our users struggle to manage their finances. They feel a lack of control when it comes to organizing their money and understanding how they spend it.
Solution
By providing a visualization of how they have spent their money with debit card,
people will be able to use us more, increasing both payment transactions and interactions on our dashboard.
Change PIN
Mercado Libre
Problem
In Mexico, upon receiving their debit card, users are assigned a PIN by Mercado Pago. While they can change this PIN, the new one must be validated offline by confirming it at an ATM. Currently, many users change their PIN in the app but fail to validate it at an ATM—leading to failed transactions when they attempt to make purchases.
Solution
To prevent this issue, we ensure users are aware from the moment of card linking that they already have a pre-assigned PIN, which they can view and memorize. Additionally, we enhanced the PIN change flow to guide users more effectively and introduced status indicators showing when the card is ready for payments.
Check full case
Shortcuts
Mercado Libre
Problem
Our contact rate is too high due to users struggling to find basic card settings, such as Blocking, Viewing PIN, Canceling, and Requesting a Replacement.
Solution
We introduced shortcuts to these settings directly on the card screen, making them easier to access and reducing unnecessary support requests.
Notifications Bell
Hotmart
Problem
The teams solve their communication/support needs on the Platform (and beyond)
without standardization, which can lead to user confusion, delay, lack of response, low engagement and even churn.
Solution
The notification bell revolutionizes in-app communication by delivering messages directly to users while they navigate the app—whether on desktop or mobile. These messages are triggered in real time based on specific user actions, ensuring a personalized and relevant experience.
User Onboarding
Hotmart
Problem
We do not identify and qualify all possible profiles that the digital market contemplates today. We have a high drop-off in our funnel. More than half of the people who have their product ready do not persist. It's difficult to develop in the digital market as a whole.
Solution
Implement a new onboarding process that generates information to create experience contexts/setup for the different user profiles on Hotmart.
Creators Goals
Hotmart
Problem
Hotmart offers a vast ecosystem of over 50 tools, but many users struggle to navigate them, unsure where to begin. A critical gap exists between “the knowledge I want to sell” and “the tools I need to bring my business to life—creating, promoting, and selling.” This confusion leads to friction, hesitation, and missed opportunities.
Solution
To bridge this gap, Hotmart developed Creator Goals, a simplified and structured approach that guides users on the essential actions to take after their first sale. By streamlining product steps—previously scattered across different areas of the platform—Creator Goals reduces friction, enhances clarity, and empowers users to confidently leverage the tools available for their business growth.
Signup
Improvement
Hotmart
Problem
Around 60% of users abandon the signup screen, impacting conversion rates. Refining this experience can improve successful registrations.
Solution
By streamlining the signup screen and removing unnecessary components, we simplified the process and successfully increased the signup conversion rate by 3.13%.
How about we say hello
guilhermesantribe@gmail.com
Quick stories
Spending Tracking
Mercado Libre
Problem
Our users struggle to manage their finances. They feel a lack of control when it comes to organizing their money and understanding how they spend it.
Solution
By providing a visualization of how they have spent their money with debit card,
people will be able to use us more, increasing both payment transactions and interactions on our dashboard.
Change PIN
Mercado Libre
Problem
In Mexico, upon receiving their debit card, users are assigned a PIN by Mercado Pago. While they can change this PIN, the new one must be validated offline by confirming it at an ATM. Currently, many users change their PIN in the app but fail to validate it at an ATM—leading to failed transactions when they attempt to make purchases.
Solution
To prevent this issue, we ensure users are aware from the moment of card linking that they already have a pre-assigned PIN, which they can view and memorize. Additionally, we enhanced the PIN change flow to guide users more effectively and introduced status indicators showing when the card is ready for payments.
Check full case
Shortcuts
Mercado Libre
Problem
Our contact rate is too high due to users struggling to find basic card settings, such as Blocking, Viewing PIN, Canceling, and Requesting a Replacement.
Solution
We introduced shortcuts to these settings directly on the card screen, making them easier to access and reducing unnecessary support requests.
Notifications Bell
Hotmart
Problem
The teams solve their communication/support needs on the Platform (and beyond)
without standardization, which can lead to user confusion, delay, lack of response, low engagement and even churn.
Solution
The notification bell revolutionizes in-app communication by delivering messages directly to users while they navigate the app—whether on desktop or mobile. These messages are triggered in real time based on specific user actions, ensuring a personalized and relevant experience.
User onboarding
Hotmart
Problem
We do not identify and qualify all possible profiles that the digital market contemplates today. We have a high drop-off in our funnel. More than half of the people who have their product ready do not persist. It's difficult to develop in the digital market as a whole.
Solution
Implement a new onboarding process that generates information to create experience contexts/setup for the different user profiles on Hotmart.
Creators Goals
Hotmart
Problem
Hotmart offers a vast ecosystem of over 50 tools, but many users struggle to navigate them, unsure where to begin. A critical gap exists between “the knowledge I want to sell” and “the tools I need to bring my business to life—creating, promoting, and selling.” This confusion leads to friction, hesitation, and missed opportunities.
Solution
To bridge this gap, Hotmart developed Creator Goals, a simplified and structured approach that guides users on the essential actions to take after their first sale. By streamlining product steps—previously scattered across different areas of the platform—Creator Goals reduces friction, enhances clarity, and empowers users to confidently leverage the tools available for their business growth.
Signup
Improvement
Hotmart
Problem
Around 60% of users abandon the signup screen, impacting conversion rates. Refining this experience can improve successful registrations.
Solution
By streamlining the signup screen and removing unnecessary components, we simplified the process and successfully increased the signup conversion rate by 3.13%.
How about we say hello
guilhermesantribe@gmail.com