Hi, I'm Guilherme Santiago,
a multidisciplinary designer based in
São Paulo, Brazil.
Also, available anywhere.
Access my resume
From abstract vision to concrete form, I can shape end-to-end experiences.
Driven by challenges that demand collaboration, creativity, and efficient execution, I bring to the table a desire to facilitate decisions, combined with the empathy and design-rooted mindset of a designer.
About me
And some notable characteristics about me
My professional journey is marked by the ability to embrace diverse projects and, with my experience in tech companies of over 8 years, I am able to synthesize large volumes of information and turn problems and challenges into opportunities.
I'm passionate about communication and love to balance creativity and strategy in well-structured presentations, reports, and handoffs, ensuring every delivery generates impact and tangible results.
My personality and business vision allow me to connect the dots, lead initiatives, and deliver solutions that not only solve problems but also inspire and create value.
Inspiration
People are my main source of inspiration. My experience in working with different cultures and languages has reinforced my belief that human needs are universal, regardless of where we are in the world.
Approach
Combining my sensitivity to understand user needs with a results-oriented approach, I constantly seek to find solutions that meet both business objectives and user expectations.
My diferential
Recognized for my analytical skills and my commitment to providing exceptional experiences, I am always seeking new challenges and opportunities to make a difference wherever I am.
Collaboration
I believe in the importance of collaboration to achieve user success in global products. Working in a multicultural environment has taught me to value different perspectives and the importance of clear and effective communication.
Recently, at Inter&Co,
I am dedicated to the operation of the investment product aimed at the US conducting market analyses and designing intuitive solutions that maximize the perceived impact of investments for US residents. Additionally, I work on the localization and translation of user flows in English and Spanish, reinforcing my commitment to locally adapted design experiences.
This experience has broadened my ability to create global solutions, considering the nuances of different markets and the specific needs of users.
At Mercado Livre
I had the opportunity to work on the Mercado Pago app, creating end-to-end experiences for millions of users in Argentina, Mexico, Chile, and Brazil. By understanding the needs and expectations of users in a B2C environment, my main focus was designing flows by analyzing various cases and their respective impacts in depth prioritizing excellence in storytelling and minimizing product friction.
Designing in a localized manner challenged me to understand the cultural nuances of each country. This experience taught me the importance of scalable and adaptable solutions.
In nearly 6 years at Hotmart,
In nearly 6 years at Hotmart, my journey spanned about 7 teams, where I was able to capitalize on knowledge and grow with the company. I worked on creating internal products that helped the company become more profitable, redesigning the information architecture of the help center—contributing to CX efficiency while reducing user pain points—and also on payment systems and designing exceptional experiences for B2B market users.
By helping companies boost their digital businesses and achieve significant results (an experience that was fundamental in consolidating my product design foundation), I had the mission of dedicating myself to result-oriented deliveries, with a strong focus on testing and experimentation as value drivers for the customer throughout their journeys on the platform. I worked on projects ranging from onboarding new users to creating growth loops to increase activation and retention. Additionally, by becoming a company reference, I contributed to creating playbooks and onboarding processes for new employees, sharing knowledge about users and their journeys.
How about
we say hello
guilhermesantribe@gmail.com
Hi, I'm Guilherme Santiago,
a multidisciplinary designer based in São Paulo, Brazil.
Also, available anywhere.
Access my Resume
From abstract vision to concrete form, I can shape end-to-end experiences.
Driven by challenges that demand collaboration, creativity, and efficient execution, I bring to the table a desire to facilitate decisions, combined with the empathy and design-rooted mindset of a designer.
About me
And some notable characteristics about me
My professional journey is marked by the ability to embrace diverse projects and, with my experience in tech companies of over 8 years, I am able to synthesize large volumes of information and turn problems and challenges into opportunities.
I'm passionate about communication and love to balance creativity and strategy in well-structured presentations, reports, and handoffs, ensuring every delivery generates impact and tangible results.
My personality and business vision allow me to connect the dots, lead initiatives, and deliver solutions that not only solve problems but also inspire and create value.
Inspiration
People are my main source of inspiration. My experience in working with different cultures and languages has reinforced my belief that human needs are universal, regardless of where we are in the world.
Approach
Combining my sensitivity to understand user needs with a results-oriented approach, I constantly seek to find solutions that meet both business objectives and user expectations.
My diferential
Recognized for my analytical skills and my commitment to providing exceptional experiences, I am always seeking new challenges and opportunities to make a difference wherever I am.
Collaboration
I believe in the importance of collaboration to achieve user success in global products. Working in a multicultural environment has taught me to value different perspectives and the importance of clear and effective communication.
Recently, at Inter&Co,
I am dedicated to the operation of the investment product aimed at the US conducting market analyses and designing intuitive solutions that maximize the perceived impact of investments for US residents. Additionally, I work on the localization and translation of user flows in English and Spanish, reinforcing my commitment to locally adapted design experiences.
This experience has broadened my ability to create global solutions, considering the nuances of different markets and the specific needs of users.
At Mercado Livre
I had the opportunity to work on the Mercado Pago app, creating end-to-end experiences for millions of users in Argentina, Mexico, Chile, and Brazil. By understanding the needs and expectations of users in a B2C environment, my main focus was designing flows by analyzing various cases and their respective impacts in depth prioritizing excellence in storytelling and minimizing product friction.
Designing in a localized manner challenged me to understand the cultural nuances of each country. This experience taught me the importance of scalable and adaptable solutions.
In nearly 6 years at Hotmart,
In nearly 6 years at Hotmart, my journey spanned about 7 teams, where I was able to capitalize on knowledge and grow with the company. I worked on creating internal products that helped the company become more profitable, redesigning the information architecture of the help center—contributing to CX efficiency while reducing user pain points—and also on payment systems and designing exceptional experiences for B2B market users.
By helping companies boost their digital businesses and achieve significant results (an experience that was fundamental in consolidating my product design foundation), I had the mission of dedicating myself to result-oriented deliveries, with a strong focus on testing and experimentation as value drivers for the customer throughout their journeys on the platform.
I worked on projects ranging from onboarding new users to creating growth loops to increase activation and retention. Additionally, by becoming a company reference, I contributed to creating playbooks and onboarding processes for new employees, sharing knowledge about users and their journeys.
How about we say hello
guilhermesantribe@gmail.com
Hi, I'm Guilherme Santiago,
a multidisciplinary designer based in São Paulo, Brazil.
Also, available anywhere.
Access my resume
From abstract vision to concrete form, I can shape end-to-end experiences.
Driven by challenges that demand collaboration, creativity, and efficient execution, I bring to the table a desire to facilitate decisions, combined with the empathy and design-rooted mindset of a designer.
About me
And some notable characteristics about me
My professional journey is marked by the ability to embrace diverse projects and, with my experience in tech companies of over 8 years, I am able to synthesize large volumes of information and turn problems and challenges into opportunities.
I'm passionate about communication and love to balance creativity and strategy in well-structured presentations, reports, and handoffs, ensuring every delivery generates impact and tangible results.
My personality and business vision allow me to connect the dots, lead initiatives, and deliver solutions that not only solve problems but also inspire and create value.
Inspiration
People are my main source of inspiration. My experience in working with different cultures and languages has reinforced my belief that human needs are universal, regardless of where we are in the world.
Approach
Combining my sensitivity to understand user needs with a results-oriented approach, I constantly seek to find solutions that meet both business objectives and user expectations.
My diferential
Recognized for my analytical skills and my commitment to providing exceptional experiences, I am always seeking new challenges and opportunities to make a difference wherever I am.
Collaboration
I believe in the importance of collaboration to achieve user success in global products. Working in a multicultural environment has taught me to value different perspectives and the importance of clear and effective communication.
Recently, at Inter&Co,
I am dedicated to the operation of the investment product aimed at the US conducting market analyses and designing intuitive solutions that maximize the perceived impact of investments for US residents. Additionally, I work on the localization and translation of user flows in English and Spanish, reinforcing my commitment to locally adapted design experiences.
This experience has broadened my ability to create global solutions, considering the nuances of different markets and the specific needs of users.
At Mercado Livre
I had the opportunity to work on the Mercado Pago app, creating end-to-end experiences for millions of users in Argentina, Mexico, Chile, and Brazil. By understanding the needs and expectations of users in a B2C environment, my main focus was designing flows by analyzing various cases and their respective impacts in depth prioritizing excellence in storytelling and minimizing product friction.
Designing in a localized manner challenged me to understand the cultural nuances of each country. This experience taught me the importance of scalable and adaptable solutions.
In nearly 6 years at Hotmart,
my journey spanned about 7 teams, where I was able to capitalize on knowledge and grow with the company. I worked on creating internal products that helped the company become more profitable, redesigning the information architecture of the help center—contributing to CX efficiency while reducing user pain points—and also on payment systems and designing exceptional experiences for B2B market users.
By helping companies boost their digital businesses and achieve significant results (an experience that was fundamental in consolidating my product design foundation), I had the mission of dedicating myself to result-oriented deliveries, with a strong focus on testing and experimentation as value drivers for the customer throughout their journeys on the platform.
I worked on projects ranging from onboarding new users to creating growth loops to increase activation and retention. Additionally, by becoming a company reference, I contributed to creating playbooks and onboarding processes for new employees, sharing knowledge about users and their journeys.
How about we say hello
guilhermesantribe@gmail.com