my journey spanned about 7 teams, where I was able to capitalize on knowledge and grow with the company. I worked on creating internal products that helped the company become more profitable, redesigning the information architecture of the help center—contributing to CX efficiency while reducing user pain points—and also on payment systems and designing exceptional experiences for B2B market users.
By helping companies boost their digital businesses and achieve significant results (an experience that was fundamental in consolidating my product design foundation), I had the mission of dedicating myself to result-oriented deliveries, with a strong focus on testing and experimentation as value drivers for the customer throughout their journeys on the platform.
I worked on projects ranging from onboarding new users to creating growth loops to increase activation and retention. Additionally, by becoming a company reference, I contributed to creating playbooks and onboarding processes for new employees, sharing knowledge about users and their journeys.